About me

I have over 25 years of practice as a designer and design leader, and I continue practising them with humility and a friendly smile.

I help companies:

• build the right products their users and customers love so they come back for more

• build and scale well-aligned, motivated and high-performing product and design teams that create delightful experiences effectively and efficiently

• infuse a customer and human-centred mindset into everything they do

• innovate cheaply, quickly and frequently

• de-risk their product roadmaps and increase confidence, all baked by evidence and data

As an individual, it's my duty to do good and leave the earth better than I found it. I can't tolerate waste and shortsightedness (unless it's an eye condition!). And I'm passionate about connecting people - we can all benefit and learn something from each other.

As a designer, I'm pragmatic - I won't get it right the first time but I believe in continually learning and improving. However, there is no excuse for a poor user experience (UX). Empathy with the end user is a must.

As a design leader, I believe in empowering my teams to be better as individuals and as a collective. I ensure they have purpose in everything they do. I encourage them to constantly ask why yet I don't micromanage, and don't look over their shoulders. I don't have all the answers but I have confidence that a solution can always be found. I trust my team can come to me for direction, inspiration, or just a second pair of eyes.

I speak publicly, and coach and mentor future design leaders and founders.